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Black Inspiration

Johnnie Walker unveiled the first ever crowd-sourced Limited Edition Johnnie Walker Black Label bottle at a unique launch party recently at the Zouk Mainroom.

Launched in January, The Project Black Inspiration Facebook campaign was a global first for the brand, which gave Facebook fans across Malaysia and Singapore the unique opportunity to provide creative input and shape the new bottle design, in collaboration with international designer Mark Ong a.k.a. SBTG.

The unique venture between 100,000 Johnnie Walker Facebook fans and Ong culminated in a bottle design that integrated military camo patterns into the label, giving it a snazzy look.

With only 8,000 of these limited edition bottles available (and only sold in Malaysia and Singapore), this is truly a one of a kind collectible. Oh, and don’t worry, they didn’t change the whisky.

Beerfest Asia

Singapore’s Beerfest Asia 2012 returns for the fourth consecutive year; and this time, it’s bigger and better than ever, with over 350 different beers for enthusiasts to try.

Besides perennial favourites like the Rochefort Trappist abbey ales, Schneider Weisse German wheat beers and Hitachino Nest Japanese craft beers, the new beers to watch out for include craft brews from Nøgne Ø (Norway), and Singapore’s very own Jungle Beer.

Held at the Marina Promenade (behind the Singapore Flyer) from June 7 to 10, Beerfest Asia will also feature an array of performances by tribute bands, stand-up comedy by Comedy Club Asia, as well as a whole lot of other activities and games.

Tickets are on sale via Sistic (02-6348 5555 and sistic.com.sg). For the ultimate way to experience Beerfest Asia 2012, VIP packages are also sold from S$110 (RM247) onwards at Sistic.

For more information, visit the official website at beerfestasia.com.

Tequila Sunrise

Hola, José Cuervo! Say hello to the world’s largest tequila brand, which was recently introduced into the Malaysian market by Luen Heng F&B Sdn Bhd (LHFB), a subsidiary of Carlsberg Malaysia.

Allegedly the first producers of tequila in the world, José Cuervo was founded in 1795, and is currently the oldest and largest tequila brand in the world.

During the launch at The Pool, Ampang, guests were given an introduction to the spirit by the Rajiv Ghummam, senior commercial manager, Jose Cuervo International South-East Asia, and introduced to an array of José Cuervo Tequilas, including the José Cuervo Reposado, Especial Silver and Reserva de la Familia.

Also available, is a range of super premium tequilas – 1800 Silver and 1800 Añejo, which are made from 100% blue agave tequilas.

Named after its founded year in 1800, these two tequilas consist of a unique blend of spirit distilled from 80-year-old agave plants which are only found in Tequila Town, and aged in superior French and American oak wooden barrels.

Mexican wave

Corona Extra beer recently celebrated the annual Mexican Cinco De Mayo celebration in style with parties at three different outlets starting with the Cobra Club on May 3, The Beach Club on May 4 and climaxing with a fiesta at Las Carrestas Ampang on May 5.

The festive atmosphere at the parties made party goers feel as though they were in the heart of Mexico City, with an array of unique activities and games and lots of ice cold Corona Extra’s.

Cinco De Mayo is celebrated on May 5 every year, to commemorate the 1862 victory of the 4,000 ill-equipped Mexican soldiers over the 8,000 well-equipped French invaders.

With its signature light straw colour, Corona Extra is Mexico’s leading beer brand and one of the most highly recognised Mexican products in the world. Corona is now distributed in Malaysia by Carlsberg Malaysia.

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