It’s not easy to start a business, especially if it’s a baking business. There are so many things to juggle from legalities to ingredients. Not to mention marketing! Especially if you’re on your own, it’s a tough business to crack into. We here at Kuali hopes to support local home bakers like you to scale up your baking business.

Here are our 5 tip to improve your home baking business! 

#1 Have great photos of your product 

It’s all about the first impression. The hard thing about selling baked goods online is that your customers can’t taste it. They rely on their eyes to feast! So make sure you’re giving them your best side. Take photos that are as great as the taste of your cakes. 

Some key tips in having great product photos: 

#2 Monthly promos and celebrations deals

Get creative with the way you sell your products. There are many ways for you to market your product, and one of it is to share promotions and deals. Create bundle packages for celebrations such as Valentine’s Day or festive seasons. Another way you can try is to have flash deals of Buy 1 Get 1 Free. This can encourage your customers to try an assortment of your treats. Customise your promotions based on your market! 

#3 Explore Online Markets

If you’re selling only on one platform, you’re not maximizing your audience reach. Check out other online spaces where you can share your business, such as The Batter Place. The Batter Place is an online directory to support local home bakers. The best part of it all, is that it’s FREE! There will be on platform charges, and you can increase exposure for your business. You can register at or email us at for more information. 

#4 Have a specialty

With the market being so dense, it’s easy to get lost in the crowd. To combat this, know exactly what your specialty is. Having a specialty, and a niche product can help you stand out for people relate your brand to your exclusive product. You can specialize on a specific cake, or even a specific ingredient. For example, an online bakery that only sells matcha based dessert (ingredient specialty) or mini fondant cakes (product specialty). 

Try to match your specialty with the demand out there

Some questions you can ask yourself is: 

#5 Keep learning

Continue to read and learn about the two different segments of your business. Improve your skills daily with baking and decorating, while also reading more about entrepreneurship. The F&B business is fast pace and ever growing, there will always be something new to learn everyday. Go apply to baking class, or business class. If you’re unsure on where to start, you can learn at Start Up. 

Start Up is a free online learning platform that serves up baking and entrepreneurship lessons. The modules include baking science, equipment to business development and leadership skills. 

You can register for Start Up here

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